Revlon Promotes Marketing Campaign with ACTV8me Technology

First global beauty company to use sequential QR codes to consumers to provide exclusive offers and deals.

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By: Lianna Albrizio

Associate Editor

Revlon, Inc. has executed two strategic activations with ACTV8me, an interactive ad tech solutions platform.    ACTV8me reached consumers through exclusive offers and personalized experiences by leveraging its proprietary sequential QR codes. Revlon is reportedly the first beauty company to use this technology to sequentially deliver promotional offers, coupons, beauty-related information, and new product reveals to Revlon customers through ACTV8me’s advanced SQR code solution. This coll...

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